Relaunching The Co-Op Bank

2nd Oct 2014

Relaunching The Co-Op Bank

After over 9 months in planning and development, our campaign to relaunch The Co-op Bank broke on 1st October. A fully integrated campaign across TV, Cinema, OOH, press, radio and retail aiming to raise awareness of the banks ethical stance. The TV ad, directed by legendary Hollywood director Tony Kaye, shows a man having the words “Ethics & Values” tattooed on his back, inspired to ink by the bank’s ethical policy. “I belong to an organisation that does things a little differently,” he says, over a backdrop of images of skulls and bullets.

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Old Spice - Gentleman Hunt

15th Sep 2014

Old Spice - Gentleman Hunt

We used Old Spice’s brand spokesman, Isaiah Mustafa, in a series of online ads. The work was part of the "gentleman hunt" campaign to find out what makes UK men so manly.

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The Sparc
The Sparc

16th Oct 2014

Having the vinyl say

I read with great interest last week a report from The Entertainment Retailers Association (ERA), which said that 844,122 vinyl records have been sold…

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Sign up to receive the latest Storebites

22nd Sep 2014

Sign up to receive the latest Storebites

Storebites is our seasonal round up of all things retail, and our summer edition is now available. In this issue you will find features themed around this year’s summer of sport. We look at ambush marketing, different brands’ performance during World Cup season and some of the best POS found across UK retailers.

Click here to receive your free copy of Storebites

Have you read remarc?

4th Sep 2014

Have you read remarc?

remarc is a monthly commentary on the world of partnerships written by our sponsorship team. The newsletter contains a variety of content including recent news, opinion pieces and industry analysis.

Click here to read the latest edition

IPM 'Agency of the Year' for Arc and Leo Burnett Change

23rd Jun 2014

IPM 'Agency of the Year' for Arc and Leo Burnett Change

Our campaign to save lives at sea for the RNLI won big at the IPM Awards, grabbing Double Gold and Silver, the Client Award, the Consumer Award (especially gratifying as it is voted for by punters) and the biggie - The Grand Prix.

And winning Agency of the Year too was the icing on the cake!

Arc's Brandtasy League

23rd Jun 2014

Arc's Brandtasy League

We are celebrating the World Cup by lauching our very own ‘Brandtasy League’ - a league table that ranks the tournament’s top sponsors and biggest advertisers in terms of the impact they are having on consumers.

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Arc Triumph at MAA Best Awards

7th Mar 2014

Arc Triumph at MAA Best Awards

We are proud to say that Arc scooped 3 golds and Arc/Change won 4 merits last night at the MAA Best Awards. Our sponsorship team got a much deserved Best for their outstanding work on McDonald's and Tutor Crowd picked up two for ambient media and best small budget campaign.

Arc - ESA Excellence Winners

4th Feb 2014

Arc - ESA Excellence Winners

More great news - our sponsorship team have won an ESA Excellence award in the Best Multi-National Campaign category for their McDonald’s Player Escort Programme for UEFA Euro 2012.

The ESA Excellence Awards are the only recognition of excellence within the sponsorship industry across Europe.