Piccadilly Lights Live Coding
- Brand Experience
Inspiring the nation’s kids to code.
What we did
We took over the world-famous Piccadilly Circus, in a one day activation that showed children how to code by creating their own avatars on a bespoke app.
These avatars were displayed on the iconic screens at the London landmark, seen by the 273,972 people who pass through Piccadilly Circus every day.
The activation is part of BT’s biggest brand campaign in 20 years, “Beyond Limits”, where we highlighted the fact that BT are helping 5 million school children learn coding skills through its ‘Barefoot’ tech education programme.
What we learnt
A fully integrated campaign ran across every channel (TVC, Press, In-store, Digital and Social) with each iteration bringing out the emotion of food and the role it plays in our lives.
time an app has been live streamed onto the Piccadilly Lights
avatars live streamed
reached on the day
adult impacts while the campaign was live
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