BT

Piccadilly Lights Live Coding

Teams involved

  • Brand Experience

Inspiring the nation’s kids to code.

What we did

We took over the world-famous Piccadilly Circus, in a one day activation that showed children how to code by creating their own avatars on a bespoke app.

These avatars were displayed on the iconic screens at the London landmark, seen by the 273,972 people who pass through Piccadilly Circus every day.

The activation is part of BT’s biggest brand campaign in 20 years, “Beyond Limits”, where we highlighted the fact that BT are helping 5 million school children learn coding skills through its ‘Barefoot’ tech education programme.

Four young people gathered around an iPad, creating an avatar.

Young person holding an iPad displaying an avatar and computer code, the iPad display mirrored onto the large display at Piccadilly circus.

What we learnt

A fully integrated campaign ran across every channel (TVC, Press, In-store, Digital and Social) with each iteration bringing out the emotion of food and the role it plays in our lives.

Results

1st

time an app has been live streamed onto the Piccadilly Lights

8

avatars live streamed

273,972

reached on the day

2,900,000

adult impacts while the campaign was live

Interested in working together?