EE

Bafta 2019

Teams involved

  • Brand Experience

The world’s first 5G-enabled AI influencer, bringing fashion-loving BAFTA fans, closer to the red carpet.

What we did

On BAFTA night with the average outfit costing £12,000, red carpet fashion is unattainable for most. So we transformed digital supermodel Shudu into the world’s first 5G-powered AI stylist.

Leveraging real-time capabilities and machine learning we analysed stars’ garments and searched thousands of retailers to serve fans affordable matches that they could purchase within minutes.

What we learnt

The world’s first 5G powered AI Stylist. A campaign that used the latest in technology to provide an experience that challenged existing barriers and perceptions. It not only enhanced EE’s relevance among fashion and film fans across the UK, but also drew in and engaged the stars themselves.

Results

Over 100k

shopped the look live on the night

111

days worth of chat

£400k

of affordable fashion sales

13m

Fan reach

27%

overall BAFTA mentions referenced EE

93%

share of voice of amongst event sponsors

Interested in working together?